E-commerce 2

1: Basic reasons companies invest in IT and EC include each of the following except:

A) Justify new marketing campaigns.

D) Increase customer satisfaction and retention.

2: . Selling in the same goods, but with different selection and delivery characteristics best defines:

B) Selective distribution.

A) Versioning

3: Internet technologies can provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers need smarter pricing strategies, which include each of these strategies except

C) Reducing price.

D) More adaptability in changing prices.

4: . The initial phase of strategic planning in which the organization examines itself and its environment best defines:

C) Strategy initiation.

Value proposition.

5: Tags that can be attached to or embedded in objects, animals, or humans and use radio waves to communicate with a reader for the purpose of uniquely identifying the object or transmitting data and/or storing information about the object best defines:

D) Radio frequency identification.

B) Location chip

6: The business process, such as sales and advertising, which are visible to customers best defines:

C) Back-office operations.

D) Front-office operations.

7: The craft of increasing site rank on search engines best describes:

C) Collaborative placement.

A) Search engine optimization.

8: Each of the following is a key element for achieving trustworthiness except:

B) Branding.

C) Integrity.

9: A method of e-commerce where shoppers´ friends become involved in the shopping experience best describes:

A) Social shopping.

C) Personal shopping.

10: The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other best describes:

C) Social media.

B) Mobile commerce.

11: B2B transactions that involve communication, design, planning, information sharing, and activities beyond financial transactions among business partners defines:

C) Trading communities.

A) Collaborative commerce.

12: The electronic acquisition of goods and services for organizations via the Internet or private network best defines:

B) E-procurement.

C) Spot buying.

13: Q14. All are benefits of B2B except:

D) Increase channel conflict.

B) Lowers search cost and time for buyers to find products and vendors.

14: Q12. The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain describes:

D) Disintermediation

C) Reintermediation.

15: Security for online bank transactions includes each of the following except:

A) Virtual biometrics.

D) SSL encryption.

16: Retailers who sell over the Internet are:

C) E-Tailers.

B) Multichannel marketers.

17: Electronic intermediaries that provide and/or control information flow in cyberspace, often aggregating information and selling it to others, best defines:

C) Infomediaries.

B) Metamediary.

18: Q7. Benefits of e-auctions to seller include:

Anonymity

C) Optimal price is determined by the market.

19: An auction in which a seller entertains bids from buyers, and the bidders increase price sequentially best defines:

D) Forward auctions.

A) Reverse auctions.

20: . Organizations that conduct some e-commerce activities, usually as an additional marketing channel, are:

D) Click-and-mortar organizational.

C) Brick-and-mortar organizational.

21: A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transaction within an organization best defines:

D) E-business.

B) E-government.